KSI has outlined a long-term ambition for Dagenham & Redbridge to reach the Premier League after becoming a minority shareholder in the east London football club.
The creator and entrepreneur, whose full name is Olajide “JJ” Olatunji, discussed his involvement with the club in an interview reported by talkSPORT on 3 September 2026.
KSI describes Dagenham & Redbridge as his ‘everything’
KSI said the club had become his “everything” and made clear that his Premier League target is a long-term ambition rather than an immediate prediction.
At the time of the report, Dagenham & Redbridge were leading National League South after six matches. talkSPORT also reported that the club had recruited more than 14 players as part of its push to strengthen the squad.
The investment structure around the club has also changed. Former Queens Park Rangers co-owner Tony Fernandes acquired a 40% stake, while KSI holds a minority shareholding. A separate arrangement with DAZN has been used to livestream matches, expanding the club’s reach beyond supporters attending in person.
Creator influence moves into football ownership
KSI has built an audience across YouTube, TikTok, music and boxing, but his involvement with Dagenham & Redbridge puts him into a different type of project: the long-term development of a football club.
Reaching the Premier League would require multiple promotions and sustained sporting progress. There is no guarantee the club will achieve that goal, but KSI’s comments show the scale of the ambition behind his investment.
The club’s position and results can change quickly during the season, so references to the league table in this article reflect the position reported by talkSPORT on 3 September 2026.
Severn News has based this report on the published talkSPORT interview and has attributed time-sensitive ownership and league details to that report.